We are thrilled to have Carlos Justino join the team at Memorable Green and M45 Systems as a founding partner.
As we transition from our deep roots in strategic consulting into a fully commercialized, high-performance construction platform, our mission has never been clearer: to design resilient communities built around a long service life and low operational energy demand.
But transforming an industry takes more than groundbreaking technology, it takes an exceptional, boots-on-the-ground leadership team.
Today, we are thrilled to announce that Carlos Justino has officially joined Memorable Green and EcoDomeHomes.com as a Founding Partner.
The Power of Local Roots and Global Vision
As a foreign entrepreneur operating in Portugal, I recognized early on that navigating the local landscape requires far more than just a great product. To truly scale and make a lasting impact, we needed a native entrepreneur at the helm, someone who brings unparalleled local credibility, deep-rooted institutional relationships, and a profound, intuitive understanding of the Portuguese business ecosystem.
Carlos is exactly that leader. As a prominent figure within the Ireland Portugal Business Network (IPBN) Algarve Committee and a widely respected specialist in digital transformation, his arrival bridges the gap between our advanced physical engineering and the unique nuances of the regional market.
“The future of construction isn't just about mixing concrete, it's about intelligent systems, local trust, and seamless execution. Carlos's native expertise, cultural credibility, and strategic network perfectly complement our technology. Having him step in as a founding partner is the missing piece we needed to fully unlock our potential in Portugal and across Europe.” Christopher Garner, Founder
A Proven Track Record of Innovation and Ecosystem Leadership
Carlos doesn't just understand the Portuguese market, he actively shapes its technology and startup landscape. He is a powerhouse innovator deeply connected to the country's premier growth and research institutions:
- Unicorn Factory Lisbon Integration. Carlos is the co-founder of WitFlow, an AI-first demand orchestration platform that was recently selected as one of the elite startups incubated by Unicorn Factory Lisbon, one of Europe's leading innovation hubs for high-growth tech companies.
- CRIA (Division of Innovation and Technology Transfer). Through his deep involvement with CRIA, the Algarve University's regional innovation center, Carlos remains at the absolute cutting edge of commercializing advanced research, technology transfer, and regional economic diversification.
- AI-Driven Ecosystems. He is also the visionary behind Witfy.social, an all-in-one, AI-native content creation and automation engine designed to eliminate friction in brand communication.
By integrating Carlos's forward-thinking digital ecosystems into our pipeline, we are positioning our building systems to be discoverable, scalable, and fully optimised for the modern AI search era.
Bridging Advanced Technology and Strategic Growth
As we prepare our airformed concrete dome hulls and advanced M45 systems for commercial deployment, our focus is scaling operations. Carlos will play a pivotal role in leading this charge, focusing on:
- Navigating the Ecosystem. Utilizing his native insight and trusted local relationships to streamline regulatory pathways, build partnerships with regional developers, and connect with local agritech and eco-community ventures.
- Strategic Global Scaling. Combining his deep cross-border networks with account-based marketing expertise to introduce our long-life building systems, designed for disaster resistance, to the wider European market.
- Data-Driven Operations. Incorporating the workflow principles of WitFlow and Witfy into our development pipeline, ensuring our projects move from design to delivery with unprecedented efficiency.
Building a More Resilient Future
We are living through a unique moment where the housing market desperately requires innovation. Traditional legacy construction models are struggling under climate volatility, rising material costs, and energy inefficiencies.
By uniting Carlos's native entrepreneurial leadership and advanced digital strategy with our concrete shells, designed for resilience and continuous insulation, we aren't just adjusting to the Portuguese market, we are actively redefining it. We are designing assets engineered to seismic design standards for high-risk zones and designed to resist extreme weather and flooding, with a target of cost parity with traditional builds.
Please join us in welcoming Carlos to the team. The foundation is set, the leadership team is locked in, and the future of housing is officially here.
← All updates